Get that Idea out of your Head and Into the Market

Share the Idea!

With each New Year, we usually take stock of what we have accomplished in the previous year and think about the upcoming year. On the personal side we often want to improve our health and on a business side, we want to improve our bottom line. The best way to make a step into more profits is to introduce new products. Most of us have ideas on new products, but many of those ideas get lost to other more mundane pursuits. Here are a few tips on how to get some energy behind those ideas.

1. Share the Idea

Conventional wisdom has us believe that the initial spark of innovation is in the idea and that we should keep it secret until it is ready for people to buy. The reality is almost completely opposite. It will take an effort to get an idea to the point that it is selling in the market and very few people are willing to put that energy into someone else’s idea. From the other perspective, you need to make sure that your potential customers think your idea is as great as you think it is. Every idea needs refinement to make it commercially viable and sharing it is the best way to start the process of refinement. As you share, you will find out who your market is and who is willing to help you bring the product to market.

2. Prototype the Idea

After you have established who wants to buy your idea, what they want to buy and how much they are willing to spend, then you should think about how to make it. Making the prototype product is usually the easy part of the process, if you go to the right places. There are experts out there that can help you with designing the product and producing prototypes of the product. The great thing about going to a business that specializes in product design is that they can add their expertise into the product. This will save time and money in the overall process. Ask questions during this process to see how each feature in the product affects both the development cost and the product cost. You will find “nice to have” features that you can cut to reduce the price dramatically. With the product prototype complete, you can now go back to your customer base and see if the prototype lives up to the initial concept.

3. Prepare for Product Launch

At this point you should know the following about your product

  • Why your customer is buying the product
  • The initial customer segment that you will target
  • The selling price and product costs with initial production quantities
  • What will it take to get the product to the market in terms of time and money

Now what is left is all the details to get the product into the hands of the customer. This is the time to work through these issues.

  • Production Design and Tooling
  • Intellectual Property protection – Patents, trademarks, copyrights, etc.
  • Regulatory and certification
  • Marketing and Sales plan
  • Branding, packaging and labeling
  • Supply chain development
  • Strategic Partners

While this may seem overwhelming the process is straightforward and the rewards are substantial to those that diligently follow the steps. If you have an idea that you believe is a product that a customer segment can’t wait to start buying, start with step one and see what kind of response you generate. If you need guidance through this process or are ready to find a partner to provide design services you can contact us at Transcend Innovations at or 385-240-1885. We provide a range of services to help businesses and individuals take product concepts to market.

Payroll is due next week!

Nothing strikes fear in the heart of business owner like the cadence of payroll when contracts are scarce. This is the primary reason why businesses don’t grow, because of uncertainty around how revenue grows when the number of people in the company increase. This is also why salaries don’t increase, the risk and the money needed to cover payroll when times are tight is the primary decision point for every business owner. Everything that ties payroll to revenue matters and it constrains a business. Is there a way to break that constraint to free up cash flow and rely less on work product to generate cash?

The companies that have grown the fastest, have the most available cash and attract the best employees have been primarily software-based companies. This makes sense for many reasons. Software is an easy to replicate product, it is virtually unlimited in what it can do, and it has the capability of dramatically increasing productivity. With all these factors, it is really the productivity increase that really matters and for many services, it requires more than software to increase productivity.

Machines don’t need to rest, but they do need to think. We have mastered the ability to make machines that do all sorts of tasks, but they have been limited to how we can direct them. Cars increase our speed, but we still need to drive them. Harvesters pick vegetables, but we still sort them. We don’t trust the machines to do the initial or final steps in production and other complex tasks. This has limited our productivity and put us in jobs with more redundant tasks and lower margins.

There is a way out. It is to put a brain into the machine and have it perform tasks with less supervision. When your team can perform 2, 4, or 10 times as much work as they do now that affects your profit margins directly in the right direction. When you take your service offering and turn it into a product, that becomes a game changer for your business.

Transcend Innovations helps businesses turn their business problems into business solutions. Where can productivity issues be turned into productivity advantages? How can you leverage your great customer relationships to provide products that they are excited to see? Transcend can do the heavy lifting to identify the business case, develop the product, and capture the market. Leaving you with cash in the bank. No more worries about payroll.

Tiny Learning Machines

Google has everyone talking about their new Google Assistant that can make a voice call and almost master simple tasks with all the nuance of a person.  We are seeing the tip of the iceberg as the dominant tech companies roll out various tools of Artificial Intelligence. The long awaited and maybe dreaded day of truly smart machines has arrived.  What does all this mean for our future?

While the walking and talking robots are the devices which are trying to bring intelligence to life, more likely is that this intelligence will come in a much smaller scale.  The real advantage of AI is in what it can do for sensors and control devices.  We already can make very small and cheap programmable devices, by adding machine learning to those devices we can dramatically increase their capability and use.  We can make them even more energy efficient while allowing them to provide better information.  Small devices that can decode human voices, better catch environmental changes, and control devices based on being taught by the user instead of being programmed set commands.  What might some of these tiny learning machines actually do?

In the home

Tiny sensors that have small batteries and recharge via indoor solar panels or even breezes through the house.  Sensors listen and see what is happening and communicate wireless to a central controller.  Being smart they know when something actually changes and don’t do anything until they are alarmed.  They learn the difference between the window being broke and a dish breaking.  They can recognize those that are regularly in the house and those that are guests or strangers.  They can listen and respond to voice commands, without sending requests out to the cloud.

In the world

If a tree falls in the woods, and no one is there to hear it, does it make a sound?  We can make tiny and cheap sensors that can sprinkle the earth and let us know what is happening in places that we can’t observe.  From finding new species and plants to better understanding our climate, we have so much more to learn about this world we live in.  By having smart devices we can just learn what is relevant, what is truly unique instead of getting raw data.

Eliminate redundancy

In each of our lives, we end up doing many redundant and tedious tasks.  Simple things to do but they just take time and energy away from other more important activities.  If we can easily teach our devices to do new tasks, we have the ability to have our devices help us.  This was where programming and software started, but now the age of AI is opening up the idea that we can all become teachers and trainers for our devices.

Transcend Innovations helps our clients accomplish their dream to change the world.  If you have a device that you would like to create, we have the people can turn it into a reality.  For more information visit our website at or email us at